I Hate The Way You Buzzword

Normcore. YUCCIE. Bae.
If there’s anything the internet deserves bloody death for, it’s the proliferation of words that make me vomit in my mouth.
It’s one of those strangely ironic situations for a writer. We love specificity. If there’s a word best suited for that which you’re discussing, then go to town. It’s wordnerd time, motherfucker.
It’s like that scene in English Patient:

Katharine: l wanted to meet the man who could write a long paper with so few adjectives.
Almasy: Well, a thing is still a thing, no matter what you place in front of it. Big car, slow car, chauffeur-driven car.
Madox: Broken car.
Almasy: lt’s still a car.
Geoffrey Clifton: Not much use, though.

But for a good writer, it’s a sedan or a coupe or a sportster or a hatchback or a jallopy or a wreck or a rust-bucket. It’s not “a car”.
So, specificity — it gets us hot. It’s what we do. Got exact words? A shudder-worthy moment.
Language is a beautiful sonorous thing. It’s not to be sullied by your cheap 5-cent words cobbled together from laziness and the most fleeting of trends. Normcore? We have to have a word now for the way the majority of people dress? He’s in chinos and a sweater, okay? Not “normcore.” When one word covers it all, we turn everything into a homogenized whole instead of celebrating uniqueness.
I don’t know about you, but writing about unvarying collectives able to be encapsulated by a single umbrella word isn’t enthralling for me. That’s the writing equivalent of paint-by-numbers.
People talk now as if language has a seasonal life. Our words we choose are so temporary in nature that we risk being indecipherable to those who find our daily social media transcripts centuries from now. Provided we haven’t climate-changed ourselves into extinction, that is.

beatnik460

Because creatives have never gathered in the city (or worn turtlenecks or toques or hoodies) before: Beat writers and artists at breakfast in New York, late 1950s. L-R: Larry Rivers, Jack Kerouac, Gregory Corso (back of head), David Amram, Allen Ginsburg


 

Crimes Against Language: “YUCCIE”

The latest word to explode onto the internet is that of “YUCCIE.” It stands for “Young Urban Creative.”
A news guy I know said, “Yeah, but I sort of felt it needed a word,” about my latest rant on Twitter. Now this is a guy who shares some of the most compelling news I see, too, so I respect his opinion, but this makes my head explode.
Here’s the deal about the Young Urban Creative: It ain’t nothing new. Zero new. Nada di new.
You go back over centuries and the city was always where creatives amassed. They drew together because they needed to have community of others who understood exactly what their passion and raison d’etre is. This remains more true — and more readily found, thanks to the Internet — today.
Creatives, we have a different perspective on the world. It’s easy to feel really alone and forsaken unless we find others who are just as bent as we are.
Look at the culture around Moulin Rouge in the 1890s in Paris, and how it drew the absinthe-loving arts crowd into its fold before spilling out into the world. Look at the Beat writers in San Francisco. Or New York in any age.
Cities are the only place young creatives ever really feel at home. If young creatives are not urban, they’re the exception to the rule. Cities are where artists find themselves, usually, regardless of where they wind up later in life.
But hey, man. It’s the internet age. We need a word for something that’s always existed because it’s 2015 and no one’s got the time to write an actual sentence anymore. Or maybe because it’s not cool enough to just say “creative.” We love to define and codify things.

In Which I Play The Writer/Snob Card

Very seldom will you find me using a term that’s a trendy word. Yes, I’ll go so far as to say it’s beneath me.
This is for the same reason as a film should never be shot with a wardrobe that’s on trend. Have you seen Mystic Pizza, Pretty Woman, or anything else shot in the ‘80s lately? None of it holds up visually because they were all so beholden to the present fashion, trying to look hip, and now it’s dated and sad.
True of language as well. Use anything trendy and it sounds pathetic even before the year is out.
Get over yourself. Being timeless is where it’s at. Don’t fall for the “everything has a buzzword” fad. It’s really okay to use the existing one-million-plus words in the English language. Pretty sure that if you look hard enough, you’ll find what you’re looking for.
If we have a word for throwing someone/something out the window (defenestration), then rest assured, English has you covered.

Defenestration by TrappedInVacancy.

Defenestration by TrappedInVacancy.

5 thoughts on “I Hate The Way You Buzzword

Comments are closed.