Tag Archives: marketing

Smells Like Sexism, Playtex

It’s been pointed out to me that the wipes discussed below are aimed at both sexes, which I already knew, but since I’m used to advertising telling me my vagina is foul, I’ll leave it up to boys to defend themselves.

***

What fresh, steamy hell is this?

I’ll give you a clue: It ain’t lavender-scented, bitches!

That stanky pile of shit you’re getting a whiff of is the latest advertising campaign by Playtex.

Like other beauty and hygiene companies, their cash-cow is in the form of hyping up our insecurities.

Wanna get laid? Make babies? Fulfill your dreams of love and destiny?

Better clean your snatch, baby. No man will have you if you smell normal. You’d better be smelling like roses and unicorns down there, girls, or you’ll die alone and wretched.

In short, Playtex wants you buying their wipes so you don’t offend the masses by smelling like a human being. You know, that smell that biologically is meant to attract men and signal our arousal? BAD. DON’T DO ITEVER.

A clean beaver always finds more wood”? No, a wet one does.

Their campaign has sent their misogynistic advertising company to the library on a quest for every dated, tired euphemism for “vagina,” because god knows the censors would never let any female bodyparts be uttered on daytime TV, and they’ve cranked out a series of offensive slogans, thinking women would find it cute, adorable, and true.

Because, hey, everyone knows women will respond positively if you use nice colours and pretty pictures. Lord knows we’d do anything to avoid taxing our pretty little heads with big thinky words or complicated concepts like empowerment, independence, or confidence.

Funny enough, there’s no proof these things do anything positive other than masking bodily odours with chemical ones. It doesn’t STOP the source, it just hides it for a while.

In fact, the odds of your getting yeast infections SKYROCKETS if you use these products.*

Then what happens? More shame over being human. More use of the product that actually causes the problem. Desperate use of yeast-infection products to solve the infection you’ve caused by using something unnatural to fight something natural. Either way, more money for the industry.

Whether it’s anal bleaching, vaginal wipes, or other cosmetic/chemical fixes for twats and penises, it’s all a sign of just how stupid we’re becoming.

Bleaching your ass  because it looks like ass? Pretty dumb, people. Getting surgery to make your snatch look like a porn star’s? Infinitely stupid.

And using wipes doused in chemicals and maxed out with scents so you can avoid smelling the way you’re supposed to smell? Yep. Stupid.

If you’re not pissed off by this advertising campaign, then you’re a part of the problem. Period.

*As opposed to wiping with, say, apple cider vinegar, under $5 a bottle, whose smell evaporates in 30 seconds and which actually fights, and kills, yeast, and is good for you. Want portable wipes without giving into this misogynistic bullshit? Papertowel dampened with apple cider vinegar, carried in a Ziploc bag, will fight any infection-induced odours & help CURE you rather than perpetuate the problem.

______________________

Don’t forget to check out my new Victoria Lifestyle Blog, about my new city and home of choice: http://VanIsleStyle.com.

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I Hate The Way That You Twitter

STEFF NOTE: I think we all do some of the following to some extent. It’s stuff we can all cut back on, but doing any of these points to excess is irritating to many folk, like me.

I thought the timing was right for me to have my say about All Things Twitter.

In the interest as someone who’s NOT trying to sell you social media systems, who doesn’t want to fix your blog, who doesn’t give a shit about your search engine optimizing, and who’s on Twitter solely for the reason it was invented — to microblog and interact — I’ve got some ranting to get off my chest here.

Now, if you’re new to Twitter, you might foolishly think there are rules. And if you’re some old guard on Twitter, you might foolishly think there are rules. Yer wrong. There are no rules on Twitter. And that’s why it’s fucking awesome, but you can still do it badly.

I know, anything I write here really doesn’t matter, because this is all about how I like my Twitter. But that’s cool. And I should warn you, I actually *am* PMSing and have chosen to embrace it. You’ve been warned.

1) Starfuckery.

I’ll reply to celebrities occasionally because they’re “part of the conversation” once you get past the “famous” bit, but I don’t do it on a daily basis and I don’t actually delude myself into thinking they’re likely to read it or respond. I’m generally aware I’m throwing 140 characters in the wind and maybe 12 people will read it.

But to indulge in this often? What are you, in grade 10? Come on. Talk to real people. They may actually reply. People who engage in chronic starfuckery are people I’m assuming are trying desperately to raise their Klout scores, and you don’t want me going there.

2) Circlejerking.

When you mention a specific group of people all the time, people who are of benefit to you business-wise but aren’t pumping out great Twitter content, then you’re wasting my time and everyone else who follows you. Instead of “chatting” to 9 specific people in your group, remember that you have 500 or 2,000 or however many OTHER followers you’ve specifically not mentioned by name.

Twitter is about content, not you getting a reach-around and a smile, so if you continue down this path of exalting a few users over everyone else, you may do so at the cost of having an audience who no longer are invested in you.

3) Noise.

No, you don’t need to thank people for retweeting your stuff. If people can’t assume you’re grateful for spreading the word on your tweets, then they’re stupid.

Of course we want to be heard. Of course we want to be retweeted. Of course we want our content to grow legs and cover a wide territory. When I’m retweeted, I notice, and I’m happy about it. But it happens 10, 15, 20, or more times a day. If I start thanking all these people, then I’m increasing my tweet count considerably, and with absolutely NO VALUE in its content. Then I start hating Twitter because it feels like a job.

Hearing me THANK people isn’t why people follow me. I’m not a fucking Walmart Greeter. If you want gratitude lessons from me via retweets, you got the wrong guru, man. Stop with the endless thank-yous. No one really gives a shit except the 12 people who think Miss Manners invented Twitter.

4) Music & Lyrics & Check-ins.

Who died and made you DJ of the Year? I don’t really care what you’re listening to on Spotify or what you’re watching on YouTube. I certainly don’t want to see you channeling your inner-13-year-old and typing line after line of broken-hearted lyrics. We get it. You like music. And you got dumped. Wow. Aren’t you special?

Every now and then, tweet it, but don’t default your third-party apps to broadcast every track you play. It’s noise, and most of us don’t want it. These reasons are also why I don’t give a shit that you’ve “checked in” to a coffee shop or a drug store. You don’t need to push those notifications to Twitter, so don’t be surprised by those of us who think you’re a douche when you do it constantly.

5) Event Tweeting.

If you’re out for dinner with people, and you tweet the location, and you mention everyone by Twitter names, and it’s NOT a public event, NOR an invitation to have the event crashed, then shut the hell up. Just grab the KY Jelly and get on with your little circlejerk then.

Again, you’re excluding EVERYONE in your following except those who are there. It makes you look like an exclusionist douchebag, or else some happy little tag-a-long who’s just thrilled they Made The List. Either way, I’m betting the majority of your public thinks it’s douchey. Again.

And if you do happen to see event tweets, no, it’s NOT an invitation to you, so don’t go crashing events without at least asking. (I hear you can do actual replies and ask permissions on Twitter. Wow, who knew?)

6) The Sanctimony.

Don’t assume everyone follows every aspect of Twitter as religiously as you. I’ve accidentally retweeted things that have come back to bite me, and never even knew I’d retweeted it, because the UI on Twitter’s apps makes it far too easy to kneejerk retweet or unfollow/block people. Don’t presume you’re always in the right, or that people knew when they fucked up. Get the chip off your shoulder and just relax. Ask people if they meant X in Y way, rather than getting on your high-horse and getting bent outta shape about it.

7) Grammar.

Not everyone’s got the writing thing down pat, and I get that. I don’t mind some spelling mistakes or missing grammar, but can you stop turning it into an Olympic sport? This isn’t TEXTING. It’s communicating. It’s out there for the public. It’s on record.

It’s in the Google now, bitches, so maybe demonstrating your communicative powers in succinct tweets like “I c wut u mean” is a little inappropriate. Strive higher. If I see people at least attempting to make sentences, I’m a lot less judgy, and I know I’m not alone.

8) iAwesome Tweeting.

Oh, look at you, you got “#FollowFriday“ed. Aren’t you special? Wow. THANKS for retweeting that, you douche, but I’m already following you. Or I fucking well was before you started retweeting other people name-dropping you. Then I decided to embrace UNFOLLOW Friday and ditch your smug self-congratulatory ass. What is this, high school?

9) The HumbleBrag or PityParty.

This is the crowd that belongs in a narcissism support group. Yes, the Twitter is all about you. Yes, we’re all here to support you and quell your little ego panics. Yes, yes, yes. No, no, no! I think everyone does this to some extent, but some take it to new heights. Get over yourself. Or at least don’t constantly tweet it.

10) The ReTweeter & OldNewsers.

Don’t be surprised that I don’t follow you when I see 90% of your stream is made up of retweets. I can find other people’s content too. I can also read the news. So, when you’re THAT GUY who logs in Monday morning, ‘cos you’re some marketer or weekend warrior, and you just start arbitrarily sharing news links without realizing everyone’s been talking about that celebrity’s death for 2 days already, you’re a waste of tweet space. News has a 6-hour shelf-life on Twitter, so don’t bother if it’s a day old. Seriously.

________________

I’m sure there are far more infractions that get under my skin, but here’s a good place to end it.

I mean, god, this doesn’t even touch on the misinformation, retweeting broken links, not checking the article you’re about to tweet, and so forth, but there’s only so much a girl can do.

What’d I miss? What pisses you off? Why do you agree/disagree with?

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RANT: On the Rag with The Goddesses

Okay, I’m into the whole love-yoself-sistah feminist self-worship thing and all that, to an extent.

This sort of thing blows my mind. Personally, if I was 12 or 13, and I had a granola-chomping mother who was foisting this “love your period, love your womanhood” crap down my throat, I’d spontaneously combust.

I hate when people take something that’s really inconvenient and annoying and try to exalt some greatness into it. Sure, having a period is a reminder that we’re female and a conscious realization of our ability to create and bear life. Nice, fabulous, wonderful. Will that get the stains out of my bedsheets, too, or is that just a lovely little inconcrete and essentially useless euphemistic piece of bullshit?

Oh, I say it’s the latter. These people are right up there with the fucking naive twits who think a bird shitting on you means good luck. People will tell themselves anything if it means pocketing the cash for another therapy session.

Fuck, man. All I need to remind me that I am woman, ergo I fucking rock, are my tits. That I have a twat is just bonus, okay? My whole fucking body tells me I am woman, ergo I roar. I don’t need to pull a South Park, bleed for seven days, and miraculously stump the odds by living just to know that I’ve got the DNA freebie strand, okay? My period is the bane of my existence. I fucking hate it. I wish I never had to bleed again. I’m presently in the middle of trying to suppress my period for three months at a time, but the three months has been split into six weeks thanks to an unwanted period this week.

Now, a bloody tangent. So, I’m, you know, there on my throne, unwrapping the first of a new pack of pads, and the Always “Wings” adhesive cover tab has “Have a happy period” written all across the fucking thing.

Happy? You want me to be happy about cramps, bloating, irritability, alcohol sensitivity, and the constant risk of staining undergarments, clothing, and sheets for the better part of a week? Yeah, sure, okay, and while we’re at it, you want me to be thrilled about losing my paycheck, crashing my car, and finding my husband in bed with his secretary? Fuck right off.

Goddamned marketers.

But back to the initial topic: I’d like to send a big fuck you out to all the women who try to make me feel guilty about the fact that I think having menses is the absolutely worst part about being female. It doesn’t mean I hate my femininity, it means I hate mood swings and pain and messes and feeling unclean. How is that wrong? Fucking sanctimonious crap is what that is. Get off your high horse and join the rest of us on this little plane we like to call “Reality.”

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